Karnataka’s Industries Minister, MB Patil, has introduced plans to ship a novel reward hamper to famend chef Vikas Khanna, who lately launched the long-lasting Mysore Sandal Cleaning soap to Hollywood star Anne Hathaway.
Vikas Khanna posed for a photograph with Anne Hathaway exterior his restaurant.
The gesture comes as a part of the state’s recognition of Khanna’s efforts to raise Karnataka’s cultural and heritage model internationally, Occasions of India reported. Mysore Sandal’s staff expressed their honor in being a part of this significant gesture, recognizing it as a celebration of Karnataka’s delight on a worldwide stage.
Together with the cleaning soap, Khanna gifted a handcrafted marble field from Agra and the ebook Kiss in Kashmir.
Minister Patil expressed his admiration for Khanna, saying, “What Vikas has done for our state is exceptional. We want to express our gratitude by sending him a carefully curated collection of some of the finest products from Karnataka Soaps and Detergents Limited (KSDL), the makers of the famous Mysore Sandal Soap,” the report added.
(Additionally Learn: Mysore Sandal Cleaning soap to provide you with new packaging and emblem after 40 years: Report)
The Mysore Sandal Cleaning soap, has been a long-standing image of Karnataka’s craftsmanship and is manufactured by KSDL. Patil additional shared that Khanna has been presenting the cleaning soap as a present to worldwide celebrities visiting his New York restaurant, ‘Bungalow’, showcasing not simply the cleaning soap however the wealthy heritage of India.
It was additionally revealed that Khanna had beforehand defined the cleaning soap’s significance to a Karnataka delegation throughout a latest roadshow in New York, coinciding with the state’s preparations for the World Buyers’ Meet.
KSDL, which produces a number of variants of bathing soaps together with the premium Sandal Millennium and Gold, continues to expertise sturdy gross sales with its flagship product—the unique Mysore Sandal Cleaning soap. Between April 2023 and March 2024, the corporate produced 13,000 metric tons of the cleaning soap, underlining its widespread demand, the report additional added.
Retailer for Karnataka-made merchandise
To additional capitalize on the cleaning soap’s success, KSDL is planning to boost its product line and advertising methods. Minister Patil advised TOI that an unique retailer showcasing Karnataka-made merchandise, together with Mysore Sandal Cleaning soap, will open at Terminal 2 of Kempegowda Worldwide Airport quickly.
(Additionally Learn: Chef Vikas Khanna items Mysore Sandal cleaning soap to Anne Hathaway, Home of Mysore Sandal celebrates Karnataka’s ‘delight’)