BigBasket, a Tata Enterprise, has introduced a partnership with Tanishq to offer clients with unique gold and silver cash simply in time for Dhanteras. With this collaboration, shoppers can now buy Tanishq’s Lakshmi Ganesh (999.9 Purity) Silver Coin (10 g), a Tanishq 22 Karat Gold Coin (1 g), and a Tanishq 22 Karat Gold Coin with Lakshmi Motif (1 g). The most effective half? These valuable objects will be delivered to the doorstep in below 10 minutes.
Bigbasket teamed up with Tanishq to ship unique gold and silver cash forward of Dhanteras. (File pic)
(Additionally learn: Blinkit, Swiggy Instamart, Bigbasket, Zepto ship gold cash in 10 minutes on Akshaya Tritiya: ‘Mom is in disbelief’)
Strategic collaboration for enhanced choices
Seshu Kumar, Chief Shopping for and Merchandising Officer at BigBasket, expressed the strategic significance of this partnership throughout the Tata ecosystem. “We have always been recognised as a strong player in food and perishables; however, with such collaborations, we hope that our customers see value in our extended offerings—whether it is gold and silver coins, electronics, or home appliances. This Diwali, Bigbasket is committed to fulfilling all our customers’ Diwali wish lists in just 10 minutes,” he acknowledged.
Rising competitors in fast commerce
BigBasket isn’t the one platform providing fast supply of gold and silver cash. Blinkit and Swiggy Instamart have additionally dedicated to delivering these valuable objects inside 10 minutes. This rising development signifies a aggressive panorama for speedy supply companies, particularly throughout festive seasons.
(Additionally learn: It is a canine’s life: Mumbai lady buys gold chain value ₹2.5 lakh for pet pooch. Viral video)
Dhanteras: A day of prosperity
Dhanteras, the primary day of the Diwali competition, holds nice significance in Indian tradition as it’s thought-about auspicious for buying gold and silver. This custom signifies the welcome of wealth and prosperity into households.
Earlier in Might 2024, on Akshaya Tritiya, Blinkit not solely supplied fast gold supply but in addition provided a complete Akshaya Tritiya equipment, which included pooja necessities, deity pictures, and contemporary flowers—all delivered throughout the identical spectacular timeframe. The platform has devoted pages itemizing all necessities to reinforce buyer comfort.
In a enjoyable twist, Swiggy Instamart teased the sale of chocolate gold cash forward of Akshaya Tritiya however confirmed that they, too, are promoting actual gold and silver coin choices in collaboration with Malabar Gold & Diamonds and Muthoot Exim, making certain swift supply.