Google’s international search engine market share fell under 90% through the last three months of 2024. This occurred for the primary time since 2015, in accordance with a Search Engine Land report that cited Statcounter information.
Google(Representational Picture/Pixabay)
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Based on the report, Google’s market share was 89.34% in October 2024, 89.99% in November, and 89.73% in December.
The final time this occurred was in March 2015 when it went all the way down to 89.52%. It was additionally down in February (89.47%) and January (89.62%) that 12 months.
This can be a development of Google shedding its search market share, particularly in Asia, in accordance with the report which added that it was typically constant in all different areas.
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Within the US particularly, Google’s search engine market share peaked at 90.37% in November, however fell to 87.39% in December.
It isn’t instantly recognized if the customers are turning to synthetic intelligence (AI) serps like ChatGPT Search and Perplexity since Statcounter primarily tracks conventional serps like Bing, Yandex, Yahoo, Baidu, and even DuckDuckGo and Ecosia.
Bing, Yandex, and Yahoo had gained a few of Google’s misplaced share, with Bing coming second place at just below 4% market share for the final 5 months of 2024.
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All of this additionally comes at a time when Google is underneath assault for shut to 2 years because of the rising unhelpfulness of its search outcomes regardless of its US court-disputed monopoly standing as a result of a constant 90-92% market share for almost a decade, in accordance with the report.