Jan 17, 2025 04:17 PM IST
Zomato CEO Deepinder Goyal apologised to a Bengaluru buyer who was charged a ₹2 “veg mode enablement fee” for ordering vegetarian meals.
Zomato CEO Deepinder Goyal on Friday apologised to a buyer after a buyer flagged to him that he was being charged a charge for selecting the “veg mode” on the app to order vegetarian meals.
Zomato CEO Deepinder Goyal responded to a criticism by Rohit Ranjan, a buyer in Bengaluru.
Bengaluru resident Rohit Ranjan took to LinkedIn to disclose that he was charged ₹2 as “veg mode enablement fee” on Zomato.
“Being a vegetarian in India these days feels like curse. Zomato’s latest masterstroke —introducing an ‘extra charge’ for the veg enablement fleet – has officially turned us into a premium subscription plan,” the shopper wrote, including that being veg comes with a “luxury tag”.
The consumer tagged Goyal and Zomato in his submit.
The billionaire CEO responded to his submit a day later, profusely apologizing for he termed was an “absolutely stupid” motion on Zomato’s finish.
“This is absolutely stupid on our part. I am super sorry for this. This charge will be removed today itself. Will also fix what’s needed to fix in the team so that such s**t doesn’t happen again,” Goyal replied to the shopper within the feedback part.
The client thanked Deepinder Goyal for his response and immediate motion.
“What actually shocked me throughout this journey was efficiently driving this concept from the ideation section to execution whereas additionally securing senior stakeholder approval,” Rohit Ranjan told Goyal on LinkedIn.
When Zomato dropped green dress code for ‘pure veg’ fleet
Zomato launched its “pure veg mode” in March last year to cater to customers who have a vegetarian dietary preference. The feature, once selected, shows users only vegetarian dishes from all restaurants or vegetarian food “pure veg restaurants”. However, amid backlash, Zomato rolled back the on-ground segregation of the “pure veg mode” fleet on the ground using the colour green. Goyal, at that time, said that all delivery agents would continue wearing the company’s signature red outfit.
(Also Read: Why did Zomato launch ‘pure veg fleet’? Deepinder Goyal explains amid backlash)
Really useful Subjects Information / Trending / Deepinder Goyal vows ‘such s**t doesn’t occur’ on Zomato in apology to Bengaluru man
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