As Valentine’s Day unfolds throughout India, fast commerce platforms are witnessing a unprecedented surge in romantic orders. From candies to roses, love-struck people are ensuring their big day is full of heartfelt gestures.
On Valentine’s Day, Phani Kishan A shared that Swiggy noticed a surge in love-themed orders.(Representational picture/Pixabay) A bull run for love: Swiggy’s valentine’s day surge
Phani Kishan A, the co-founder of Swiggy and Swiggy Instamart, took to his official X account to share fascinating insights into the Valentine’s Day rush.
“Our analysts have crunched the numbers, and the Valentine’s Day rush is mad. At peak, we saw: 581 chocolate orders per minute, 324 rose orders per minute. If there was ever a stock market for love, this was the bull run,” he posted.
New Yr’s Eve 2024: An evening of feasting and celebrations
This isn’t the primary time fast commerce platforms have seen such a frenzy. On New Yr’s Eve 2024, Albinder Dhindsa, CEO of Blinkit, and Phani Kishan A live-tweeted the most important orders of the night time.
(Additionally learn: What Indians ordered on New Yr’s Eve – aloo bhujia, condoms, comfortable drinks and…)
Snacks dominated the night, with Blinkit delivering 2.3 lakh packets of aloo bhujia by 8 PM. Swiggy Instamart noticed chip orders peak at 853 per minute round 7:30 PM. The highest trending searches on Swiggy Instamart included milk, chips, chocolate, grapes, and paneer, indicating that home events have been in full swing.
Ice, drinks, and home social gathering necessities dominate orders
Chilly drinks and ice cubes have been one other scorching favorite, with Blinkit delivering 6,834 packets of ice cubes by 8 PM. In the meantime, BigBasket noticed a large 1,290% spike in ice dice orders, a 552% rise in non-alcoholic drinks, and a 325% surge in disposable cups and plates—clear indicators of full of life celebrations.
“Ice hit its peak at 7:41 PM with 119 kgs delivered in that minute!” tweeted Phani Kishan A.
(Additionally learn: Swiggy Instamart sells onions for ₹39 after Delhi consumer’s viral request)
Celebrations proceed as India embraces fast commerce
Whether or not it’s a grand New Yr’s Eve bash or a romantic Valentine’s Day celebration, fast commerce platforms are revolutionising how Indians store for particular events.