Evangelina Petrakis, a 21-year-old entrepreneur from New York noticed her jewelry model, EP Jewels attain $3.1 million in income this 12 months from what initially began off as a facet hustle in a teenage lady’s storage, in line with a Moneycontrol report.
Final 12 months, gross sales was $1 million from her large on-line presence of 5,53,000 followers on Instagram, 5,45,000 on TikTok, and 93,000 on YouTube(Evangelina Petrakis/LinkedIn)
It began through the pandemic when at 16, she launched her first enterprise of handmade tie-dye attire referred to as E&P the Label. She marketed it on Instagram.
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Nonetheless, this was labour-intensive and she or he observed it restricted her inventive potential which made her swap over to jewelry in 2021.
That is how EP Jewels took place. Final 12 months, gross sales was $1 million, in line with a Enterprise Insider report. This got here from her large on-line presence of 5,53,000 followers on Instagram, 5,45,000 on TikTok, and 93,000 on YouTube.
How did Evangelina Petrakis develop her social media presence?
Nonetheless, what differentiated her was that she did it in an natural and relatable approach, with the Enterprise Insider report quoting her as saying, “I never push anyone to buy anything. Instead, I simply tag the products in my videos—rings, necklaces, earrings. They’re not seeing ads; they’re experiencing the products with me.”
She even hosts pop-up occasions, which permits her to attach personally together with her viewers.
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Nonetheless, all this got here on the expense of 80-hour workweeks. Her small group consists of her mom whom she calls her “momager,” and two different workers.
What have been the challenges Evangelina Petrakis confronted?
She initially confronted skepticism from potential manufacturing companions as she was an adolescent contemporary out of highschool.
“But once they saw my business plan and my steady customer base, I earned their respect,” the Moneycontrol report quoted her as saying.
Nonetheless, there was a silver lining to her age as nicely. It typically did work to her benefit, enabling her to barter beneficial phrases.
What in line with Evangelina Petrakis was answerable for her success?
Petrakis says sustaining consistency and an in depth connection to her viewers by posting content material which capitalizes on developments related to her area of interest helped her develop her following.
She emphasised networking is extraordinarily essential for aspiring entrepreneurs, with one in every of her most profitable jewelry line collaborations being with influencer Jordyn Mannino.
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