Mar 05, 2025 12:22 PM IST
SUGAR Cosmetics CEO and Shark Tank India choose Vineeta Singh was initially apprehensive of road stalls blocking the visibility of her firm’s Colaba retailer.
SUGAR Cosmetics CEO and Shark Tank India choose Vineeta Singh was initially apprehensive about road stalls blocking the visibility of her firm’s Colaba Causeway retailer in Mumbai.
Vineeta Singh was initially apprehensive about road stalls blocking the visibility of her firm’s Colaba Causeway retailer in Mumbai.(Vineeta Singh/LinkedIn)
Nonetheless, she later discovered that considered one of these similar stalls was in some ways accountable for the shop’s success. Singh seen that the Colaba retailer’s enterprise abruptly began selecting up final month.
“Last 12 months we started seeing this store sales explode and were also tracking lots of 1 lakh+ bills, so I went to find out what’s going on!” she wrote on LinkedIn.
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This was as a result of the “fastest growing cohort of customers in Colaba is Arab women who visit Mumbai for medical tourism,” Singh wrote in a publish on LinkedIn, including that they “love Indian makeup because they also have warm undertones like us and they need products that suit hot weather.”
These similar ladies used to purchase native fruits at a stall in entrance of her store run by a father-son duo who had been asking them in Arabic in the event that they needed “Kahaal Al Hindi” which implies Indian kajals.
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Consequently, the ladies used to return in and take a look at the make-up, and “eventually shop 15-20 pieces each of all the colours they like as they don’t expect to return.”
Nonetheless, this isn’t one-sided. When there are not any clients on the fruit stall run by Suraj and his father, they get invited for tea within the AC on the SUGAR retailer the place an worker named Megha learns some Arabic too from them, which she makes use of to remind their Arab clients to buy some genuine Indian fruits from the stall as they depart.
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Singh concluded her publish, stating that “India is truly a land of entrepreneurs” and that “it is the people that make the biggest difference – and sometimes people who don’t even belong to the system.”
Beneficial Subjects Information / Enterprise / Shark Tank’s Vineeta Singh shares how a Mumbai fruit stall helped in her retailer’s success: ‘Sales exploded’
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