Zomato, Swiggy, Zepto face antitrust case over deep reductions

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Mar 07, 2025 11:09 AM IST

The case was filed by the All India Shopper Merchandise Distributors Federation (AICPDF) with the Competitors Fee of India.

Indian client merchandise distributors have now filed an antitrust case in opposition to fast commerce corporations like Zomato, Swiggy, and Zepto, citing their alleged deep discounting practices.

Supply employees in Mumbai.(Bloomberg)

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“An alarming trend of predatory pricing and deep discounting practices by Q-commerce platforms resulted in unfair pricing models,” the report quoted the group’s submitting (which isn’t public) as saying.

It had mentioned in its submitting that native brick-and-mortar shops “cannot match” the fast commerce giants’ reductions. It had additionally in contrast the web and offline pricing of 25 merchandise, together with of Nestle and Hindustan Unilever.

For instance, a variant of a Nescafe espresso jar which a small impartial Indian retailer receives from firms for about 622 rupees is obtainable for 514 rupees on Zepto, 577 rupees on Swiggy Instamart and 625 rupees on Blinkit, in keeping with the report.

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On high of this, Zomato and Swiggy had gone via a separate CCI investigation final 12 months which came upon their meals supply companies breached competitors legal guidelines. The case remains to be ongoing.

The AICPDF with 4,00,000 distributors as members, provides merchandise of manufacturers resembling Nestle, Unilever and Tata to 13 million retail retailers throughout India.

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The same antitrust investigation final 12 months discovered that Amazon and Walmart’s Flipkart was favouring choose sellers and was additionally resorting to “predatory pricing,” hurting smaller retailers.

The businesses had nevertheless, denied the allegations.

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