Zomato has laid off as many as 600 buyer assist associates inside only a 12 months of hiring them at a time when it has been growing the usage of synthetic intelligence (AI) for buyer assist to chop prices.
The Gurugram-based firm had employed as many as 1,500 workers beneath its Zomato Affiliate Accelerator Program (ZAAP) a 12 months in the past for buyer assist roles.(Unsplash)
This additionally comes with the corporate witnessing slowing progress in its core meals supply vertical (third-quarter earnings down 57% year-on-year), in addition to mounting losses in its fast commerce arm Blinkit, in keeping with a Moneycontrol report.
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The Gurugram-based firm had employed as many as 1,500 workers beneath its Zomato Affiliate Accelerator Program (ZAAP) a 12 months in the past for buyer assist roles.
It even supplied possibilities for them to get promoted to roles throughout gross sales, operations, program administration, assist, provide chain, and class groups, inside only a 12 months.
Nonetheless, round 600 of those similar staff on the firm’s Gurugram and Hyderabad workplaces didn’t get their contracts renewed after their tenures.
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The affected staff had been supplied a month’s wage as compensation and had been terminated with out discover, citing causes like poor efficiency and punctuality, amongst others, in keeping with the report.
The concept that AI has been changing these jobs comes from its current launch of Nugget, an AI-powered buyer assist platform for companies worldwide, which is at present powering greater than 15 million assist interactions per thirty days for Zomato, Blinkit, and Hyperpure, in keeping with the report.
Zomato’s earlier layoff spherical was in December 2022, with as many as 100 workers, or roughly 4 p.c of its workforce, sacked throughout features like product, tech, catalogue and advertising and marketing.
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Earlier than this, co-founder and chief individuals officer Akriti Chopra left the corporate final 12 months, adopted by former CTO Gunjan Patidar in January 2023.