Apple’s market share in India has expanded whereas rival Samsung has struggled with its gross sales numbers taking successful but once more, confirmed knowledge from market intelligence agency Worldwide Information Company (IDC).
Folks Buying iPhone 16 Smartphone at Apple Retailer in Bandra-Kurla Complicated (BKC),Mumbai through the first day of sale of the iPhone 16 smartphone in Mumbai, India, Sep 20, 2024.(Raju Shinde/Hindustan Occasions)
Apple’s market share grew by 58.5% year-over-year for the third quarter of 2024 (July to September), whereas Samsung’s market share fell by 19.7% year-over-year for a similar interval.
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The full market share of Apple was 8.6% throughout the identical interval, as in comparison with 5.7% for a similar interval of the earlier yr. For Samsung, the overall share went right down to 12.3% from 16.2% earlier.
Apple additionally had its largest quarter of shipments with 4 million items, principally of the iPhone 15 and iPhone 13 fashions. It was additionally the second largest participant within the on-line channel.
India’s smartphone market in itself, grew 6% year-over-year, and shipped 46 million items, in line with IDC. On-line shipments grew by 8% year-over-year and its share elevated to 51% from 50% earlier, which means greater than half of smartphone gross sales of the surveyed manufacturers are by way of on-line channels now.
“Growth in the biggest quarter of the year was fueled by attractive discounts, multiple financing options, extended device warranty and cashback/bank offers across both online/offline channels,” said Upasana Joshi, Senior Research Manager of Devices Research at IDC Asia Pacific.
She added that the launch of several new 5G smartphones also drove demand and that “one of the biggest draws during the eTailer sales was the attractive discounts on last year’s flagship models from Apple and Samsung.”
Motorola confirmed the best development price amongst all telephone producers, registering a development of 149.5%, however reaching a market share of simply 5.7% from 2.4% earlier.
OnePlus confirmed the steepest decline in gross sales, falling 39.3% to succeed in a market share of three.6% from 6.2% earlier.
Vivo presently has the best market share among the many manufacturers surveyed, at 15.8%. It additionally grew 20% from the identical interval final yr.
For the fourth quarter forecast, Navkendar Singh, AVP of Units Analysis at IDC stated, “Cyclical dip in demand after the festive period and high shipments in 3Q24 will result in higher stock levels across channels in 4Q24,” and that “India’s smartphone market is expected to exit 2024 with a low single-digit annual growth.”
“We should also expect more affordable offerings and high decibel marketing around Gen AI features on smartphones in 2025,” he added.
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