Apple on Monday launched a brand new research saying that the App Retailer ecosystem in India facilitated ₹44,447 crore (USD 5.31 billion) in developer billings and gross sales in 2024.
The research from Professor Pingali took an in depth take a look at the important thing drivers shaping the App Retailer ecosystem in India, together with elevated app utilization in sectors like meals supply, journey, gaming, and leisure.(AFP file)
The research – performed by Professor Viswanath Pingali from the Indian Institute of Administration Ahmedabad – confirmed that greater than 94 per cent of that income accrued solely to builders and companies, with none fee paid to Apple.
The research confirmed that over the past 5 years, the worldwide earnings of India-based builders have tripled, highlighting the large enterprise alternative and international attain the App Retailer offers.
“The App Store has been an economic miracle for developers in India and all around the world, and we’re thrilled to support their work,” Tim Prepare dinner, Apple’s CEO mentioned in a launch.
This research underlines the facility of India’s extremely vibrant app economic system, he added.
“And we’re committed to keep investing in the success of developers of all sizes as they build apps that make an important impact and enrich people’s lives,” in keeping with him.
The research from Professor Pingali took an in depth take a look at the important thing drivers shaping the App Retailer ecosystem in India, together with elevated app utilization in sectors like meals supply, journey, gaming, and leisure.
In 2024 alone, it discovered that App Retailer builders generated ₹38,906 crore (USD 4.65 billion) in whole billings and gross sales from the sale of bodily items and providers, ₹3,014 crore (USD 352.9 million) from in-app promoting, and ₹2,527 crore (USD 302 million) from digital items and providers.
Since its launch greater than fifteen years in the past, builders have extra methods than ever to monetise their apps and construct profitable companies on the App Retailer, leading to a wholesome and dynamic ecosystem. In 2024, builders energetic in India have been profitable throughout a various vary of app classes corresponding to video games, well being, and health, life-style and utilities, as per the research.
The App Retailer’s ecosystem of innovation offers Apple builders around the globe with a worldwide distribution platform throughout 175 storefronts.
In 2024, near 80 per cent of India-based builders’ App Retailer earnings got here from customers exterior of the nation, and 87 per cent of builders have been energetic on a number of storefronts.
Furthermore, all through the identical yr, customers from all around the world downloaded apps from builders in India greater than 755 million instances via the App Retailer, twice as many as 5 years in the past.
Many apps from India-based builders have additionally appeared on essentially the most downloaded app charts in storefronts exterior of India, and apps from India-based builders have been within the high 100 most downloaded apps in 70 storefronts exterior of India.
Along with constructing international companies on the App Retailer, builders proceed to succeed in native audiences throughout India.
Within the final 5 years, downloads from Indian customers have greater than tripled, and earnings from these customers have elevated greater than fivefold.
Notably, India-based builders have additionally designed common apps focused at India’s rising fast commerce and gig economic system industries.
Small builders, particularly, have been supported by Apple’s ecosystem.
The full App retailer earnings of small builders elevated by 74 per cent between 2021 and 2024.
The corporate mentioned it’s dedicated to serving to builders throughout India construct their app companies.
With a view to create much more alternatives, Apple has labored carefully with builders and aspiring coders to assist them construct the abilities they should turn out to be world-class app creators.
This consists of the Apple Developer Heart in Bengaluru, the place Apple engineers work with builders from throughout India to assist them create impactful apps and benefit from developer instruments, together with greater than 250,000 APIs as a part of frameworks corresponding to HealthKit, Metallic, and Core ML.
From 2020 via 2023, Apple prevented a mixed whole of over USD 7 billion in doubtlessly fraudulent transactions, together with greater than USD 1.8 billion in 2023.
The App Retailer additionally rejected greater than 1.7 million app submissions for failing to fulfill privateness, safety, and high quality requirements.