NEW DELHI: The federal government has requested its businesses, the Tea Board of India and the Spices Board of India to hitch arms in advertising Model India globally, a senior official stated on Wednesday.
Commerce secretary Sunil Barthwal (proper) interacts with members on the Worldwide Tea Day celebrations at Vanijya Bhavan on Wednesday. (by way of PTI/PIB)
Commerce secretary Sunil Barthwal on Wednesday stated he has directed the Tea Board to evolve a technique to market the home tea business in an enormous approach. He additionally spoke about selling “tea literacy” via numerous promotional and consciousness programmes so that individuals higher admire the assorted specialities and nuances of Indian tea.
The 2 boards come underneath the commerce and business ministry.
He additionally directed the Tea Board to discover the potential of launching certification programs in tea tasting with an goal to ability the youth, and promote tourism within the sector.
“The Tea Board is trying to take steps to establish a centre for tea tasting certification courses in the country,” Barthwal stated on the Worldwide Tea Day Conference held at Vanijya Bhawan. Worldwide Tea Day is noticed on Might 21.
The federal government is eager to advertise the tea business in an enormous approach.
Commerce minister Piyush Goyal, who’s at the moment visiting the US, stated in a publish on X: “Most of us cannot imagine a morning without our cup of tea. I am one of them! The strong flavour, mixed with aromatic spices and just enough sweetness, will get you ready to face the day. We owe this morning’s magic potion to the countless hardworking tea growers across the country who have made India one of the top tea producers and key global exporters of tea. From our gardens spread across the north-east to the south, India’s tea tells a story of tradition and taste. This #InternationalTeaDay, we pledge to make Indian tea an indispensable part of homes globally.”
A second official stated the tea sector has super export potential and grew 11% to $920 million in FY25 on an annualised foundation.
Assam, West Bengal, Uttarakhand, Tamil Nadu and Kerala, are main tea producing states. Over 80% of the tea produced within the nation is consumed domestically. Major sorts of Indian tea embody Darjeeling, Assam, Nilgiri, and Kangra.
Minister of State for Commerce & Business Jitin Prasada emphasised the significance of tea within the socio-economic material of the nation and the necessity to discover modern avenues of branding and advertising Indian teas, in order to strengthen its place as a world chief in tea export.
He exhorted the Indian tea business to attain better heights within the export state of affairs and to reinvent itself with new and modern sorts of teas, particularly focused in direction of the youth and area of interest markets. He additionally confused on the truth that we have to guarantee one of the best amenities for all of the stakeholders in all the provide chain from the grower to the buyer.