Royal Challengers Bengaluru (RCB), some of the in style groups within the Indian Premier League (IPL), has taken a big step towards increasing its fan engagement by embracing a daring multilingual content material technique.
RCB launched a devoted Kannada Instagram web page on Karnataka Rajyotsava.(Instagram)
As a part of this initiative, the workforce launched a devoted Kannada Instagram web page on Karnataka Rajyotsava, marking its dedication to deepening ties with its native fanbase. The web page noticed an amazing response, amassing over 1.6 lakh followers inside a month of its launch.
Constructing on its roots in Karnataka, RCB goals to make participant tales and workforce updates extra accessible to cricket lovers via content material in regional languages. The transfer additionally aligns with a broader technique to attach with followers nationwide by celebrating linguistic range. Along with Kannada, RCB plans to introduce Hindi and Telugu content material in 2025, adopted by Malayalam, Punjabi, and Bengali by 2026.
Talking on the initiative, Rajesh V Menon, Vice President and Head of RCB, stated, “As we have seen, RCB is always a fixture of conversation, and it is only a testament to how much this franchise resonates with its supporters. Our fans care deeply about our core values and feel personally connected. Their support truly humbles us, and we remain committed to keeping fans at the heart of everything we do. At RCB, we believe in embracing the challenger spirit. We need to make the change we want to, push further, and go beyond what others are willing to do—never settle, but spot opportunities for positive, inclusive change and progress. Because we believe greatness comes to those bold enough to challenge the status quo. I am confident our fans will love and embrace this inclusive initiative, which brings alive the true spirit of RCB of being Born in Bangalore, to thrill the entire nation.”
Utilizing superior AI expertise, RCB plans to dub over 1,000 movies yearly, guaranteeing seamless and pure content material supply in regional languages. The technique displays the rising demand for regional content material, with latest experiences highlighting its dominance in India’s digital panorama.
(Additionally Learn: RCB’s Hindi social media posts spark outrage amongst native followers: ‘Where is Kannada?’)
Why now?
This transfer comes amid backlash from native followers, as Royal Challengers Bengaluru (RCB) faces criticism for posting content material in Hindi on their new social media vertical aimed toward Hindi-speaking audiences.
Many followers questioned why RCB is utilizing Hindi for its social media posts, arguing that groups like Delhi Capitals or Rajasthan Royals don’t put up in Kannada for his or her followers.
Native supporters expressed disappointment, urging the franchise to prioritize Kannada and its regional roots.