Anand Mahindra, the chairman of Mahindra & Mahindra Ltd, has garnered large reward on-line for his elaborate response to a submit asking him to “fix ground level issues” with the model earlier than “showing sky high shallow aspirations”.
The original post on X (Formerly Twitter) criticising Mahindra came when the automaker had just unveiled its two new electric vehicles, the new BE 6e and XEV 9e(Chris Kleponis/CNP/Bloomberg)
The post on X (formerly Twitter) criticising Anand Mahindra came when the automaker had just unveiled its two new electric vehicles, the new BE 6e and XEV 9e.
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What was the criticism against Mahindra about?
The user Sushant Mehta’s post, which has now been deleted, said that “every single product of yours (Mahindra’s) is for those who don’t study and research” and added that “media is full with complaints”.
He went on to criticise the new models’ designs, stating they would be an “eyesore in a couple of months ” and adding that he has “no idea if your (Mahindra’s) design team or you yourself (Anand Mahindra) have such bad taste.”
Mehta wished to focus on ground-level points resembling “issues of existing cars,” service centres, spare parts issues, and employee behaviour.
However, he also clarified that the criticism was all because he hoped and wished that “Mahindra and Tata can be (the) new Maruti and Hyundai for (the) world,” however that he was solely dissatisfied thus far.
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What was Anand Mahindra’s response?
Anand Mahindra responded by sharing a screenshot of the now deleted submit, saying “you’re right, Sushant. We have a long way to go.”
Nevertheless, he additionally added, “but please consider how far we have come,” and went on to elaborate how a world consultancy agency strongly suggested Mahindra to exit the automotive enterprise, stating they’d “no chance” at a time when Anand Mahindra had joined the corporate in 1991 when India’s economic system had simply been opened as much as overseas gamers.
“Three decades later, we are still around and competing fiercely,” he wrote. “We have used all the surrounding cynicism, scepticism—and even rudeness, as in your post—to fuel our hunger to succeed.”
Anand Mahindra additional went on to say that the corporate nonetheless has “miles to go” and that “there is no room for any complacency and continuous improvement will continue to be our (Mahindra’s) mantra.”
He completed his submit by saying, “thank you for feeding the fire in our bellies….”
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How did Mehta react and why did he delete his unique submit?
Mehta himself has since, reposted Anand Mahindra’s response and wrote in one other submit saying “He (Anand Mahindra) actually wants to fuel himself and his staff for the reasons I (Mehta) posted. They know their shortcomings and want to get better and best.”
He also dismissed the possibility of it being a marketing effort, stating “he (Anand Mahindra) doesn’t need such tactics for reach.”
Mehta deleted the unique submit, claiming he obtained a name from Mahindra’s advertising and marketing crew asking him if he owned one or not, which he additional went on to criticise as being “unprofessional,” when he would have most popular a direct message on the platform.
He stated that the crew obtained his quantity from reserving particulars since he was in truth, a Mahindra proprietor.