Lauritz Knudsen Electrical and Automation (previously often known as L&T Switchgear), a number one participant within the Indian Electrical and automation trade and a unit of the Schneider Electrical group in India, in the present day introduced a strategic partnership with Mumbai Indians, one of many largest and most valued cricket franchise, as their ‘Principal Associate’. As a part of this landmark partnership, the Lauritz Knudsen emblem will prominently seem on the entrance of the Mumbai Indians’ official jersey and coaching attire, reaching followers at Wankhede and the workforce’s 50 million world fan base, beginning within the 2025 season of the IPL.
Mahela Jayawardene (Mumbai Indians head coach) with Naresh Kumar, COO of Lauritz Knudsen(Mumbai Indians)
In an interview with Hindustan Instances, Naresh Kumar, COO of Lauritz Knudsen, mentioned the affiliation and the way it will unfold a recent chapter in combining the world {of electrical} and automation options with the dynamic power of Mumbai Indians, one of many largest franchises in world cricket.
Excerpts…
How does the collaboration between Lauritz Knudsen and Mumbai Indians mirror the corporate’s dedication to excellence and its engagement with Indian audiences?
Lauritz Knudsen Electrical and Automation and the Mumbai Indians are powerhouses in their very own domains. The approaching collectively of those two manufacturers not solely amplifies their strengths but additionally creates a dynamic partnership that harnesses the eagerness of cricket to drive innovation and engagement throughout numerous audiences in India.
Cricket is deeply embedded in India’s cultural cloth and the T20 format has considerably reworked India’s cricketing panorama, evolving right into a platform that not solely captivates tens of millions but additionally fosters distinctive fan engagement.
By partnering with Mumbai Indians, the plan is to leverage the workforce’s passionate and expansive fanbase to interact and drive visibility and reference to our new model title. Our engagement with the Mumbai Indians transcends conventional sports activities sponsorship; it permits us to forge significant connections with a large spectrum of Indian audiences, drive sustained engagement, and contribute considerably to the nation’s cultural and financial progress.
This collaboration displays our core values – Pay attention, Associate, Innovate – whereas contributing to the imaginative and prescient of a Viksit Bharat.
Lauritz Knudsen Electrical and Automation is one in all India’s main homegrown electrical manufacturers and a pioneer in power administration and automation with a wealthy legacy of 70+ years. We’re poised to fortify our core electrical and automation enterprise whereas persevering with to construct capabilities in areas like the brand new power panorama, encompassing renewable energy era, software program and e-mobility options, serving numerous segments together with infrastructure, industries, buildings, properties, and agriculture.
Are you able to share extra particulars concerning the synergies between Lauritz Knudsen and Mumbai Indians, and the way this partnership is predicted to influence the Indian market?
Lauritz Knudsen has at all times been synonymous with talent growth, empowering expertise throughout geographies and galvanizing aspirations —rules that additionally resonate deeply with the worldwide legacy of Mumbai Indians. As five-time IPL champions, Mumbai Indians represents the top of cricket success in India. This partnership presents Lauritz Knudsen a premier platform to amplify its model presence and deepen its influence in India.
This collaboration will drive progress and elevate model recognition driving fairness in direction of our new model title.
What position will Lauritz Knudsen play in supporting India’s journey towards changing into a Viksit Bharat, and the way do its investments align with this imaginative and prescient?
Lauritz Knudsen, persevering with the legacy of L&T Switchgear, is dedicated to supporting India’s journey in direction of changing into a Viksit Bharat. With over 70 years of heritage and a robust give attention to customer-centric innovation, we actively empower India’s progress with options which can be powered by know-how, cutting-edge, and aligned with the nation’s long-term growth targets.
Our INR 850 crore capital expenditure underscores our dedication to driving inclusive and decentralized progress by specializing in essential sectors reminiscent of renewable power, e-mobility, and infrastructure growth. Initiatives just like the SMARTCOMM sub-brand digital options and the enlargement of LV and MV product strains guarantee Lauritz Knudsen is assembly India’s evolving power wants and constructing a resilient future.
Additionally, a good portion of our investments is being allotted in direction of capability enlargement.
As one of many largest gamers within the electrical sector with a robust presence throughout India, Lauritz Knudsen boasts an intensive distribution community of over 1,500 companions nationwide. We serve a variety of sectors, together with residential, agriculture, industrial buildings, infrastructure, and trade. By specializing in these key areas, we’re driving India’s financial progress and enhancing its competitiveness on the worldwide stage.
How does the rebranding of Lauritz Knudsen beneath Schneider Electrical’s management and the numerous funding in India mirror the corporate’s long-term technique for progress and innovation?
In India, Schneider Electrical has a multi-brand technique with key manufacturers reminiscent of Schneider Electrical, Luminuos, Aveva and Lauritz Knudsen. All of the manufacturers have distinctive strengths and supply differentiated worth to clients.
The rebranding of Lauritz Knudsen is a pivotal step within the firm’s long-term technique to drive progress and innovation in India. By this rebranding and focused outreach, Lauritz Knudsen is about to supply cutting-edge options that empower Indian industries and communities, reassuring our stakeholders that we’re right here to remain for the long run.
Might you elaborate on the significance of Lauritz Knudsen’s current affiliation with Kaun Banega Crorepati and the way it suits into the broader technique of connecting with Indian shoppers?
Lauritz Knudsen has at all times been a catalyst for the nation’s progress, democratizing innovation, and know-how for all. Now we have empowered MSMEs and the agricultural sector, together with enjoying an energetic position in driving industries that gasoline the progress of the New India.
Our partnership with Kaun Banega Crorepati (KBC) vastly strengthens our bond with Indian audiences, propelling our new model title into the highlight and establishing it as a family title. KBC’s immense reputation throughout each city and rural demographics gives an unparalleled platform to bolster Lauritz Knudsen’s legacy of belief and reliability.
This collaboration is a cornerstone of our broader technique to interact shoppers at a number of touchpoints. Whereas KBC exemplifies our dedication to inclusivity and mass outreach, our cricket partnership deepens our cultural resonance with followers. Collectively, these initiatives place Lauritz Knudsen as a trusted ally in India’s progress journey, bridging the aspirations of city India and Bharat.