Karnataka Soaps and Detergents Restricted (KSDL), the state-owned enterprise behind the legendary Mysore Sandal Cleaning soap, is gearing up for important adjustments in 2025.
Mysore Sandal Cleaning soap
From revamping its branding to widening its market attain, the 108-year-old firm is embracing a brand new period of development.
Based on The New Indian Specific, KSDL is planning to onboard practically 480 new distributors, enabling it to enter beforehand untapped areas similar to Jammu and Kashmir, Nagaland, Gujarat, and Punjab. This transfer goals to make its flagship product, Mysore Sandal Cleaning soap, a family identify throughout the nation, somewhat than limiting its stronghold to the southern states.
Curiously, regardless of being a Karnataka-based product, Andhra Pradesh and Tamil Nadu outpace Karnataka in gross sales.
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“Southern states remain our primary market, contributing around 81 per cent of our revenue. This is largely due to a long-standing cultural affinity and our focused marketing efforts,” mentioned KSDL Managing Director Dr. Prashanth PKM in keeping with TNIE.
Along with its enlargement, the cleaning soap’s iconic packaging, recognized for its red-and-green field and the tagline, “The only soap with 100% pure sandalwood oil,” will see a recent redesign. The corporate is about to introduce a brand new brand and tagline, marking the primary important change in over 40 years.
KSDL additionally plans to modernize its distribution technique. “We’re moving beyond traditional sales methods. By partnering with e-commerce platforms, our products will be more accessible nationwide. We’re also placing them in malls and Metro stations across major cities like Delhi and Hyderabad to attract a diverse consumer base,” Dr. Prashanth defined.
Regardless of its robust legacy, KSDL continues to innovate and diversify. The corporate affords merchandise starting from incense sticks to cleansing options, however Mysore Sandal Cleaning soap stays its undisputed bestseller. “This soap is more than just a product; it’s a symbol of heritage,” he added.
In March 2024, KSDL recorded a historic turnover of ₹1,500 crore, the very best in its historical past. Officers credit score this success to an expanded product vary and a extra aggressive method to advertising.
With its upcoming initiatives, KSDL isn’t solely poised to strengthen its presence throughout India but in addition to redefine the picture of one among Karnataka’s most cherished manufacturers.
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