Dec 22, 2024 09:10 AM IST
Mysore Sandal: Anand Mahindra shared a video of how the soaps are being manufactured and mentioned that he’s going to purchase them once more.
Mahindra group chairman Anand Mahindra shared his nostalgia with legendary Mysore Sandal Cleaning soap which is manufactured by Karnataka Soaps and Detergents Restricted (KSDL), the state-owned enterprise. He shared a video of how the soaps are being manufactured and mentioned that he’s going to purchase them once more.
Anand Mahindra, chairman of Mahindra & Mahindra Ltd expressed his love for state-owned Mysore Sandal soaps,(Bloomberg)
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In an X publish, Anand Mahindra wrote, “Overwhelmed by nostalgia upon seeing this clip. Delighted to see that it survives—and thrives. Going to start buying it again and inhaling the fragrance of tradition.”
Many individuals within the feedback agreed with the enterprise tycoon and shared their reminiscences with Mysore Sandal cleaning soap. A consumer mentioned, “It’s one of the best products available in the market; no one matches it to date. It’s definitely worth every penny spent on it.”
One other consumer mentioned, “Mysore Sandal soap has a loyal customer base, and it’s been passed on to generations. Since it has natural ingredients and fragrance, it’s not allergic to skin.”
A complete of 10 to 12 lakh Mysore Sandal soaps are manufactured on daily basis at KSDL’s Mysore Sandal manufacturing facility in Mysuru. This KSDL product is likely one of the most bought, with in depth demand from loyal customers.
In the meantime, KSDL is reportedly planning to onboard almost 480 new distributors and enter areas resembling Jammu and Kashmir, Nagaland, Gujarat, and Punjab. These are KSDL’s untapped areas, and the transfer goals to make its flagship product, Mysore Sandal Cleaning soap, a family identify throughout the nation fairly than limiting its stronghold to the southern states.
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KSDL has additionally versatile merchandise in it’s kitty which might be in style amongst its loyal buyer base. The corporate gives merchandise starting from incense sticks to cleansing options which have distinctive sandalwood fragrances.
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