Elon Musk’s X hikes up value for premium plus plan to spice up creator funds

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Dec 23, 2024 07:25 PM IST

Their top-tier plan has elevated from $16 to $22 monthly in the USA. Costs for the fundamental and premium subscriptions stay unchanged at $3 and $8

Elon Musk-owned social platform X has elevated the value of its premium-plus plan in a number of markets beginning December 21, as the corporate goals to spice up creator funds, reported Reuters.

X, previously Twitter, has elevated the value of its premium plus subscription (EVARISTO SA/AFP)

Their top-tier plan has elevated from $16 to $22 monthly in the USA, reported Reuters citing a weblog publish. Costs for the fundamental and premium subscriptions stay unchanged at $3 and $8, respectively.

The highest-tier plan is now priced at $22 monthly within the U.S., up from $16, in accordance with a weblog publish.

In October, X adjusted its revenue-sharing mannequin to make sure subscription charges instantly contribute to creator funds, with compensation based mostly on content material high quality and engagement slightly than simply advert views.

The revised pricing mannequin applies to new subscribers, whereas current members can entry the outdated charges till January 20.

Premium-plus subscribers are provided options similar to ad-free shopping, expanded entry to the Grok AI chatbot and Radar, which gives real-time analytics on rising traits by way of key phrase monitoring.

Earlier than Musk rebranded the platform, X (previously generally known as Twitter) largely relied on promoting for its income. Subscriptions are a key a part of Elon Musk’s plan to drive progress on the firm.

In April 2022, Musk made a suggestion to purchase Twitter for $44 billion after buying a stake within the firm. He lastly accomplished the acquisition in October 2022 and rebranded the corporate as X Corp. in April 2023.

Musk, who can also be the CEO of Tesla, SpaceX, Neuralink, grew to become the primary particular person in historical past to have a internet price of $500 billion, in accordance with the Bloomberg Billionaires Index.

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