Hero MotoCorp has teamed up with Harley-Davidson to create one other all-new motorbike and also will roll out extra variations of the Harley-Davidson X440, which they developed collectively.
The Harley Davidson X440 was the primary brainchild of the Hero-Harley collaboration, manufactured at Hero’s Backyard Manufacturing facility in Neemrana, Rajasthan(Harley Davidson)
With this, Hero is stepping up its sport to seize a much bigger slice of India’s rising premium bike market.
“The Company has extended its partnership with Harley-Davidson Motor Company, Inc. in order to expand the Harley-Davidson X440 into new variants as well as to develop a new motorcycle,” Hero introduced in an trade submitting dated Friday, December 27, 2024.
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The Harley Davidson X440 was the primary brainchild of the Hero-Harley collaboration. The partnership truly goes way back to 2020, when Harley Davidson determined to exit native meeting in India attributable to weak demand, leaving Hero primarily answerable for present dealerships.
They then determined to collaborate and develop a brand new and smaller motorbike collectively for world markets.
Launched on July 3, 2023, the X440 obtained greater than 25,000 bookings globally by August 8. It’s manufactured at Hero’s Backyard Manufacturing facility in Neemrana, Rajasthan, and is at present priced at ₹2,39,500 onwards (Ex-showroom, Delhi).
Hero then launched the Mavrick 440, primarily based on the identical platform. It’s priced at ₹1,99,000 (Ex-showroom, Delhi).
Each the bikes together with Hero’s different premium choices just like the Xpulse and Karizma are bought via its “Premia” dealerships as the corporate principally well-known for its line of reasonably priced commuters, regarded to develop into the premium section. The X440 being a Harley was additionally bought via Harley Davidson’s official dealerships.
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Hero’s availability of Premia dealerships has been extraordinarily restricted although, particularly as compared with rivals like Royal Enfield.
Nonetheless, it has additionally been increasing the Premia community to greater than 50, aiming to achieve 100 such retailers by March subsequent yr. In October 2024 alone, the corporate inaugurated 9 Premia retailers in numerous cities.
Hero MotoCorp is at present the world’s largest producer of two wheelers. It bought a complete of 5.62 million items throughout the monetary yr 2023-24, which was a couple of 5.5% enhance in gross sales, in comparison with the 5.33 million items it bought in 2022-23.
With regards to Harley Davidson in India, aside from the X440, it at present presents the Nightster ( ₹13,39,000), Nightster Particular ( ₹14,09,000), Sportster S ( ₹16,49,000), Fats Bob 114 ( ₹21,49,000), Pan America Particular ( ₹24,64,000), Fats Boy 114 ( ₹25,69,000), Heritage 114 ( ₹27,19,000), Breakout 117 ( ₹30,99,000), Avenue Glide ( ₹38,79,000), and Highway Glide ( ₹41,79,000). All the costs are ex-showroom, Delhi.
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How did Hero Motocorp shares carry out?
Hero Motocorp Ltd shares closed at ₹4,239.50 on the Bombay Inventory Alternate (BSE) after the week’s buying and selling session ended on Friday, December 27, 2024.
This was a drop of 36.85 factors or 0.86%.