Apple will launch a brand new product on February 19, CEO Tim Cook dinner introduced on X, teasing the arrival of what he described because the “newest member of the family.” In a put up on the X social community, Cook dinner shared a quick animation of a metallic Apple brand with the cryptic message, which brought about a surge in Apple’s inventory value, rising as a lot as 2% on Thursday.
Tim Cook dinner shared a quick animation of a metallic Apple brand with the cryptic message iPhone SE 4
The brand new iPhone is anticipated to resemble the iPhone 14, that includes a bigger display and Face ID, marking the top of the long-lasting residence button. This important design shift would align with Cook dinner’s latest put up, the place the animation of the Apple brand appeared to subtly trace on the disappearance of the house button — an indicator function launched by Apple co-founder Steve Jobs in 2007.
Sources point out that the upcoming mannequin will likely be powered by Apple’s A18 chip, the identical processor discovered within the newest iPhone 16, and can embody Apple Intelligence, the corporate’s proprietary AI platform. A very notable change is the brand new iPhone’s transition to an in-house mobile modem chip, changing Qualcomm’s elements. This chip, which will even seem in a slimmed-down iPhone this fall, is a part of Apple’s broader plan to cut back its reliance on exterior suppliers, with upgraded variations slated for iPhone Professional fashions by 2026.
Although the precise particulars of the brand new mannequin stay unclear, trade insiders recommend that it is going to be priced increased than the present iPhone SE, which retails for $429. With its bigger display, improved Face ID performance, and upgraded inner elements, the brand new system will provide important enhancements over its predecessor.
The “newest member of the family” remark from Cook dinner has additionally led to hypothesis that Apple could also be planning to rebrand the iPhone SE, which has been a part of the corporate’s product lineup since its debut in 2016. This might sign a shift in Apple’s advertising technique for its entry-level units, positioning them in a brand new gentle to attraction to a broader client base.
Apple’s roadmap for 2025
Past the brand new iPhone, Apple has a packed product roadmap for the primary half of 2025. The corporate is ready to launch a MacBook Air powered by the brand new M4 chip, in addition to updates to its low-end iPad and iPad Air fashions. Apple can be engaged on its first good residence hub with a show, in addition to a brand new AirTag monitoring system and pro-level desktop computer systems. As at all times, the corporate is anticipated to introduce contemporary iPhone and Apple Watch fashions within the fall.
Apple is betting closely on the brand new iPhone fashions to reverse a dip in gross sales. The corporate noticed a 1% income drop within the vacation quarter, with gross sales in China plunging 11%. The discharge of recent units, particularly within the iPhone lineup, is seen as important to driving development within the coming months.