Indian artists had been found over 11.2 billion instances by first-time listeners on audio streaming platform Spotify in 2024 alone, a rise of 13 per cent since 2023, the corporate introduced in its ‘Loud & Clear’ report which talks about how artists earn cash via streaming.
Small collectible figurines are seen in entrance of displayed Spotify emblem on this illustration taken February 11, 2022.(Dado Ruvic/Reuters)
The ‘Loud & Clear’ report of Spotify additionally clarifies royalty distribution, and highlights the evolving world music panorama.
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How a lot do Indian artists earn on Spotify?
Over 90 per cent of the tracks featured on Spotify India’s every day prime 50 playlist in 2024 had been by native artists, which is a six per cent improve from 2023.
Consequently, the variety of Indian artists who earned greater than ₹50 lakh in royalties from the streaming platform additionally doubled since 2022.
In the meantime, those that earned greater than ₹1 crore in royalties, tripled in quantity throughout the identical interval and people who earned over ₹5 crore, doubled.
And on the subject of royalties, two-thirds of the entire quantity generated in India had been from Indian artists as properly.
Spotify additionally says that it has distributed over $10 billion in music royalties in 2024 alone, globally. It is a tenfold improve in payouts over the previous ten years, with the corporate having paid out round $60 billion since its inception.
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Indian artists go world
Practically 50 per cent of all royalties generated by Indian artists on Spotify in 2024 had been from listeners outdoors of India, whihc is up from 40 per cent in 2023, in keeping with the platform.
The USA, UK, UAE, Pakistan, Canada, Malaysia, and Sri Lanka are a few of these international locations the place Indian languages had been most streamed.
Moreover, over 9,000 Indian artists had been added to world and native editorial playlists on Spotify in 2024, in comparison with 8,700 within the earlier 12 months.
Greater than 65 per cent of the highest 30 most exported songs from India additionally stemmed past the movie trade, which means impartial artists now are rising in reputation.
The royalties generated by Indian artists performing in Hindi, Punjabi, Tamil and Telugu have every greater than doubled since 2021, with Telugu music being one of many quickest rising in reputation in 2024, showcasing a 39 per cent improve in royalties generated globally year-on-year, and greater than doubling since 2021.
Amongst these languages, a number of the most-streamed genres embrace Hindi pop, Hindi hip hop, Punjabi hip hop, Hindi indie, Malayalam hip hop, Punjabi pop, and Tamil pop.
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High Indian artists on Spotify
In line with Spotify, the Indian artists who contributed probably the most to the worldwide progress of music from India had been Arijit Singh, Pritam, Anirudh Ravichander, Karan Aujla, Shreya Ghoshal, Diljit Dosanjh, Hanumankind, Kalmi, AR Rahman, Sidhu Moose Wala, Amitabh Bhattacharya, VishalShekhar, AP Dhillon, Badshah, and Alka Yagnik.