New Delhi, The transport division has determined to represent a three-member knowledgeable committee to look at the DTC’s proposal for full physique wrap promoting on its buses, officers on Saturday stated.
Transport dept constitutes committee to look into DTC bus promoting
A gathering of the State Transport Authority was held final month the place the Delhi Transport Company put up a proposal for modifications in promoting guidelines to generate income.
The matter was mentioned with all stakeholders and a decision was handed on this regard.
“Currently there is no advertising on these buses, which can be a source of revenue for the corporation, according to the DTC. Delhi Traffic Police has, however, opposed the proposal, flagging concerns about safety of commuters,” a DTC official informed PTI.
The STA board has determined that the matter wants complete examination of views of each DTC in addition to Delhi Site visitors Police.
Due to this fact, an knowledgeable committee might be shaped underneath the chairman of STA consisting of 1 knowledgeable every from DIMTS, DTC and Site visitors Police.
The committee has to submit its report on the matter by April 14.
“It has been clearly evident that there are two point of views in the matter pertaining to display of advertisement on the passenger vehicles especially the DTC buses. Therefore, it is proposed the STA board may consider both points,” in keeping with the minutes of the assembly held.
The DTC which is going through issues in producing income, had proposed in 2016 that in low ground buses, besides window glasses and rear wind glass panel, ads will be displayed on rear aspect, left aspect and proper aspect of the car.
The proposal initially was permitted by former Chief Minister Arvind Kejriwal, because the DTC’s proposal additional stated that each one different State Transport Undertakings within the nation, particularly the BEST operated in Mumbai and others are adopting the identical course of and producing an excellent quantity of non-traffic income.
The DTC presently operates round 3,000 buses transporting lakhs of individuals within the metropolis.
Subsequently, the Delhi Site visitors Police had in a letter identified that “affixation of advertisements on the right side of any public service vehicle is a source of distraction for motorists which may lead to road accidents”, in keeping with the assembly minutes.
An preliminary approval was withdrawn in 2017 and it was determined that promoting could be allowed, however it could not cowl greater than 75 per cent of the bus area.